For Sellers

If you are considering selling your home, you likely have many questions: Should I sell? If so, when? What, if anything, should be done to my home before I put it on the market? Is it a better investment to remodel or to move?

The topics in this section will help answer these questions and give you a foundation of information regarding the home selling process based on my 30 years of experience.  This guidance will help you sell your home for maximum profit.

    – Exquisite professional photography of your home
    – Detailed floor plan including room measurements for marketing and buyer use
    – Full color, multi-page brochure including floor plan
    – Three dimensional “walk through” virtual tour of the home
    – Full page, color ads
    – Glossy, full-color listing announcement mailer
    – Properly and accurately list your home on the Multiple Listing Service database (the source from which all other real estate websites receive details about your home)
    – Syndication of virtual tour to hundreds of websites including YouTube, Zillow, Trulia, etc.
    – Weekly report of virtual tour visitor results emailed to you
    – Enhanced listing on, the largest national website
    – Comprehensive listing on, translated in 43 languages, with over 1 million visitors a year
    – Multi-layered global marketing campaign targeting high-net-worth buyers
    – Custom website address
    – Email campaign to 1,400 top-producing Alain Pinel agents in 32 offices, who are ranked #5 nationally and #1 in the Bay Area
    – Hosted agent tour with refreshments
    – Weekly open house (with your permission) including online and newspaper open house guides
    – Weekly ads placed in local newspapers, including the Los Altos Town Crier and Palo Alto Weekly
    – Weekly reports to you with feedback from all agents who show the home


  • Ensure the inspections are conducted by the right professionals
  • Make sure all required seller’s disclosures are completed
  • Review and provide guidance on filling out the disclosure forms correctly
  • Help you build a “firewall of protection” against potential lawsuits
  • Prepare a detailed and profitable home repair and staging list to select from
    – items such as lighting and landscaping cost little, but add significant value and visual appeal
    – full-scale kitchen and bath upgrades are costly and time-consuming, and may not add more than the cost to the final sales price
  • Obtain complimentary estimates from our economical and reliable contractor list
  • Meet to determine a home preparation and staging budget
  • Supervise all aspects of home preparation and repair
  • Recommend the highest quality, reasonably-priced designer staging company
    – an empty home may initially appear larger, yet may also be perceived as stark, cold, and abandoned
    – a properly staged home is much warmer and more appealing
  • Advertising the home as “coming soon” before it is fully on the market
  • Showing the home to potential buyers before the marketing “blitz”
  • Advertising or mentioning in the Multiple Listing Service (MLS) that the home is being sold “as is”
  • Not listing a home that is for sale on the MLS
  • Not allowing sufficient time on the market before reviewing offers
  • Select a realtor with at least 5 years experience and/or 50 real estate transactions
  • Confirm the realtor has the skills, education, and training necessary to handle complex real estate transactions
  • Determine if the realtor works full-time or only part-time in real estate
  • Ask how many sales the realtor had during the past year.  Successful agents will have between 12-25 per year (more than 25 may lead to delegating important work to assistants)
  • Verify how many times the realtor has been sued (lawsuit, arbitration, or mediation).  Probe for 2-3 methods the realtor uses to minimize the chance of legal actions
  • Review the specific strategies the realtor employs to leverage the process in your favor in each of these areas:
    – Preparing your home for sale
    – Obtaining inspections and disclosures
    – Marketing your home
    – Negotiating the sale
    – Managing the escrow

A good way to start is getting an estimate of the fair market value for your home. Fill out the form below and I will follow-up with a complimentary evaluation of comparable values in your neighborhood and an approximate valuation of your home.

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